A Study by Cialdini (1976)and Colleagues on People's Reactions to Their

question 143

Multiple Choice

A study by Cialdini (1976) and colleagues on people's reactions to their college sports team showed that:

• A)students were less likely to wear school apparel when the football team had won a game.
• B)students were more likely to wear school apparel when the football team had won a game.
• C)students were equally likely to wear school apparel whether the football team had won or lost.
• D)students connected to the football team (e.g. ,either on the team or best friends with a team member)were more likely to wear school apparel on game days.

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Definitions:

Manufacturer

An entity or business that produces goods on a large scale using raw materials and various processes, typically involving machinery and labor.

Marketing Channel

Pathways that products and services follow from producers to consumers, including intermediaries like wholesalers and retailers.

Oriental Rugs

Hand-knotted or woven rugs from the Middle East, Central Asia, and the Far East, known for their intricate patterns and craftsmanship.

Brick-And-Mortar

Traditional physical retail stores as opposed to online or electronic marketplaces.