Examlex
A qualification that is necessary to the performance of a particular job is a ________________.
Attitudes
A settled way of thinking or feeling about something, typically reflected in a person's behavior.
Influenced
The effect or impact one person, group, or factor has on another's attitudes, beliefs, or actions.
Sleeper Effect
The phenomenon whereby people can remember a message but forget where it came from; thus, source credibility has a diminishing effect on attitudes over time.
Source Credibility
The degree to which the audience perceives a message’s source as expert and trustworthy.
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