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Aronson was strongly influenced by Festinger's theory of cognitive dissonance. However, he revised Festinger's theory because he felt dissonance was better explained as the result of:
Reinforcer
An element or event that increases the likelihood of a behavior being repeated.
Planned Activity
An organized, intended action or set of actions developed in advance.
Organizational Objective
A specific goal that an organization aims to achieve, which directs its internal decision-making and strategy.
Change
The process or act of making something different than it was before, involving alteration or transformation in structure, appearance, or behavior.
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