According to the Simple Five-Step Model of the Marketing Process

question 158

Multiple Choice

According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.

• A)determine how to deliver superior value
• B)build profitable relationships with customers
• C)use customer relationship management to create full partnerships with key customers
• D)understand the marketplace and customer needs and wants
• E)construct key components of a marketing program

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Definitions:

Central Route

A cognitive processing path that involves careful and thoughtful consideration of persuasive arguments and information.

One- And Two-Sided Messages

Communication strategies where a message presents either only one perspective (one-sided) or both supporting and opposing viewpoints (two-sided).

Repetition

The act of doing or saying something again multiple times, often used as a technique for learning, memorization, or emphasis.

Two-Sided Messages

Communication that presents both positive and negative aspects of a subject, thereby appearing more balanced and credible to the audience.