Which of the Following Statements About the Internet Is Most

question 107

Multiple Choice

Which of the following statements about the Internet is most accurate?

• A) Companies are cautiously using the Internet to build closer relationships with customers and marketing partners alike.
• B) After the dot-com meltdown of 2000, fewer consumers are buying products and services online.
• C) The Internet makes it easy for consumers to view, interact with, and create marketing content.
• D) Consumer e-commerce looks promising, but business-to-business e-commerce is declining.
• E) Web 2.0 involves a less balanced approach to online marketing than the original dot-com boom did.

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Definitions:

Implicit Personality Theory

Your unique set of beliefs and hypotheses about what people are like.

Impression Formation Theory

Theory that explains how you develop perceptions about people and how you maintain and use those perceptions to interpret their behaviors.

Correspondence Inference Theory

A psychological theory that explains how and why people draw inferences about the dispositional attributes of others based on observed behavior and its consequences.

Self-Serving Bias

Tendency to perceive our own behavior as more positive than others’ behavior.