Briefly Explain the Societal Marketing Concept

question 52

Essay

Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.

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Definitions:

Psychodynamic

A perspective in psychology that emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Neo-analytic

Pertains to a school of thought in psychology that revises and expands upon Freudian and pre-Freudian psychoanalytic theories, emphasizing social and cultural factors more.

Repression

A defense mechanism where distressing thoughts, memories, or desires are excluded from the conscious mind.

Defense Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.