Examlex
Which of the following represents the most dramatic force shaping a marketer's destiny?
Sociocultural
Relating to or involving the social aspects and cultural dimensions of society and their impact on human behavior and interactions.
Demographics
The characteristics of human populations that can be used to identify consumer markets.
Discretionary Income
The amount of an individual's income that is left for spending, investing, or saving after taxes and personal necessities (like food and shelter) have been paid.
Disposable Income
The amount of money an individual or household has to spend or save after taxes have been deducted.
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