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As You Like It Pte Ltd Customizes Its Offers to Each

question 47

Multiple Choice

As You Like It Pte Ltd customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.


Definitions:

Transaction Management

Building and promoting products in the hope that enough customers will buy them to cover costs and earn profits.

Industrial Revolution

The period of significant industrial growth that occurred during the 18th and 19th centuries, marked by the introduction of machinery and the move from agricultural to industrial economies.

Supply for Jobs

The concept refers to the availability of employment opportunities within a market or sector.

Demand for Workers

The need for labor by employers, typically driven by economic conditions and the requirements of the job market.

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