When Customers Have a Low Involvement in a Purchase but Perceive

question 117

Multiple Choice

When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) brand conviction buying behavior

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Definitions:

Concordance

Agreement, harmony, or compatibility between opinions or actions.

Monozygotic Twins

Twins who originate from a single fertilized egg, making them genetically identical.

Heritability

The proportion of observed variation in a particular trait, within a population, that can be attributed to inherited genetic factors.

Monozygotic Twins

Identical twins that develop from a single fertilized egg and share 100% of their genetic material, leading to nearly identical physical traits and often similar behavior.