FedEx Serves Both Consumer and Business Markets,but Most of Its

question 62

Multiple Choice

FedEx serves both consumer and business markets,but most of its revenues come from its business customers.FedEx has become a strategic logistics ally for many of its business customers,going far beyond offering delivery services to offering inventory management,international trade management,and even financing to its commercial customers.This is an example of which of the following differences between the consumer and business markets?

• A) Business purchases involve more buyers.
• B) Buyers and sellers in the business market build close, long-term relationships.
• C) Business markets contain more and larger buyers.
• D) Business buyer demand is derived.
• E) Demand in business markets is inelastic.

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Definitions:

PESO Model

A media model framework that categorizes media strategies into Paid, Earned, Shared, and Owned media.

Experiential

Pertaining to learning or processes gained through direct experience or participation rather than through theories or lectures.

Paid

Refers to any form of advertising that requires payment, especially in the context of online and social media advertising where businesses pay for promotions to target specific audiences.

Strategic Marketing

The approach to planning, executing, and evaluating marketing strategies that align with business goals and target audience needs.