Many Firms Make an Effort to Identify Smaller,better-Defined Target Groups

question 81

Multiple Choice

Many firms make an effort to identify smaller,better-defined target groups by using ________.

• A) differentiation
• B) concentrated marketing
• C) multiple segmentation bases
• D) positioning
• E) mass marketing

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Definitions:

Action Alternatives

Action alternatives are the different courses of action or strategies that can be taken in response to a specific problem or situation.

Optimising Decision

Chooses the alternative giving the absolute best solution to a problem.

Absolute Best Solution

The optimal resolution to a problem or challenge, surpassing all other alternatives in effectiveness.

Minority Domination

A situation in which a smaller or less powerful group controls or influences a majority or more powerful group.