A Marketer Focuses on What Is Common Among All Consumers

question 82

Multiple Choice

A marketer focuses on what is common among all consumers.This marketer appears to be engaging in ________.

• A) differentiated marketing
• B) undifferentiated marketing
• C) segmented marketing
• D) concentrated marketing
• E) mass customization

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Definitions:

Token Economy

A program that motivates socially desirable behavior by reinforcing it with tokens that can be exchanged for desired items or privileges.

Skinner Bucks

A form of token economy used as a reinforcement method, where tokens are given for desired behaviors and can be exchanged for privileges or items.

Contingency Contract

An agreement where the obligations and outcomes depend on certain conditions or events happening.