Which of the Following Is Most Likely to Be Included

question 93

Multiple Choice

Which of the following is most likely to be included in an executive's write up of a new-product idea to be presented to a new-product committee?

• A) the customer value proposition
• B) the product image
• C) the marketing strategy
• D) the business analysis
• E) the planned market rollout

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Definitions:

Contingent Liability

A potential financial obligation that may arise depending on the outcome of a future event.

Do Not Disclose

A directive or policy to keep certain information confidential and not share it with unauthorized individuals or parties.

Social Security Tax

A payroll tax that funds the Social Security program, which provides benefits for retirees, disabled persons, and survivors.

Medicare Tax

A federal tax deducted from employees' wages and matched by employers to fund the Medicare program, providing health insurance for individuals over 65.