________ Are Consumer Products and Services with Unique Characteristics or Brand

question 28

Multiple Choice

________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

• A)Shopping products
• B)Unsought products
• C)Specialty products
• D)Industrial products
• E)Line extensions

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Definitions:

Technology Sales

The business activity focused on the commercial transaction of technology products, such as software, hardware, and IT services.

System Development

The process of creating and maintaining information systems, including software engineering, programming, and project management.

Information Security

The practice of protecting information by mitigating information risks related to confidentiality, integrity, and availability of data.

Operations

Activities or tasks executed to achieve specific objectives, typically within business, mathematical, or technical contexts.