A Company Can Expand Its Product Line in One of Two

question 39

Multiple Choice

A company can expand its product line in one of two common ways.Which of the following is one of those ways?

• A)internal marketing
• B)line filling
• C)product mixing
• D)social marketing
• E)line mixing

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Definitions:

Fundamental Attribution Error

A common bias in social psychology where people tend to overemphasize personality traits and underestimate situational factors when explaining others' behaviors.

Confirmation Bias

The habit of scouting for, construing, preferring, and recalling insights in a manner that upholds one's antecedent beliefs or guesses.

Stereotype

Overgeneralized and oversimplified beliefs about a group of people based on their membership in that group.

Confirmation Bias

The propensity to explore, interpret, select, and revive information in ways that strengthen one's existing convictions or hypotheses.