Asian Net Communications Is Concerned About Test Marketing Its New

question 114

Multiple Choice

Asian Net Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Asian Net Communications?

• A) Test marketing costs can be high.
• B) It can take a lot of time to test market.
• C) Test marketing allows time for competitors to spy and gain advantages.
• D) People who are surveyed tend to tell less than the truth.
• E) Test marketing does not guarantee success.

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