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Used Too Frequently,promotional Pricing Can Have the Negative Effect of Decreasing

question 135

True/False

Used too frequently,promotional pricing can have the negative effect of decreasing the brand's value in the eyes of customers and erode brand equity.


Definitions:

Central to Their Self-Esteem

A phrase describing components or aspects of a person's life that are fundamentally important to their overall sense of worth or value.

Ironic Processing

Ironic processing is the psychological phenomenon where an individual's effort to suppress certain thoughts makes them more likely to surface.

Distract

To draw away or divert one's attention or focus from a desired point of concentration.

Think

To engage in the process of considering or reasoning about something.

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