When Determining the Number of Channel Members to Use at Each

question 79

Multiple Choice

When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and ________ distribution.

• A) multichannel
• B) selective
• C) international
• D) direct
• E) extensive

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Definitions:

Fixity

In economics, refers to the inelasticity or immobility of certain factors, like land or capital, which can limit responsiveness to changes in market conditions.

Long Run

A period of time sufficient for all adjustments to be made in an economy or market, considering all possible changes in production.

Average Costs

The total cost of production divided by the number of units produced, used to determine the average expense per unit.

Marginal Costs

The increase or decrease in the total cost that results from producing one more or one less unit of a good or service.