You Own an Independent Store in Your Neighborhood

question 80

Multiple Choice

You own an independent store in your neighborhood.You still like to offer fresh seafood in your meat display case.Which type of wholesaler might best serve you?

• A) cash-and-carry wholesaler
• B) rack jobber
• C) drop shipper
• D) mail-order wholesaler
• E) agents and brokers

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Definitions:

New-product Strategy Development

The process of creating strategies for the introduction and promotion of new products within the market.

Child-tested

Products that have been evaluated and approved by children, often used in marketing to appeal to young consumers and their parents.

Market Testing

The method of assessing the potential success of a new product or service by conducting controlled tests with specific market segments prior to a widespread rollout.

Organic Spice Company

A business that specializes in growing, processing, and selling spices that have been produced without synthetic pesticides, herbicides, or genetically modified organisms.