To Produce Better Communications Consistency,a Unified Company Image,and Greater Sales

question 59

Multiple Choice

To produce better communications consistency,a unified company image,and greater sales impact,some companies employ a(n) ________.

• A) advertising agency
• B) marketing communications director
• C) public relations specialist
• D) personal sales force
• E) media planner

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Definitions:

Financing Activities

Transactions that involve raising funds for the company through borrowing or issuing equity.

Productive Capacity

The maximum output a system can produce over a specific period under normal conditions.

Income Taxes Payable

The amount of income taxes a company owes to the government that has not yet been paid.

Operating Activities

Transactions and events that affect the net income of a company, involving its primary operations.