Vast Numbers of Consumers Are Aware of Your Product

question 123

Multiple Choice

Vast numbers of consumers are aware of your product.It is now your goal to enhance preference for your product.You plan to use non-personal communications through print media and display media.This will include all of the following EXCEPT ________.

• A) newspapers
• B) magazines
• C) Internet word-of-mouth
• D) direct mail
• E) billboards

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Definitions:

Position

The place a brand or product occupies in the consumers' minds relative to competitors, often based on attributes, benefits, perceptions, or reputation.

Market Penetration

A measure of the extent to which a product or service is recognized and bought by customers in a particular market.

Precious Gems

Rare, naturally occurring minerals that are considered valuable and are used in jewelry for adornment and investment.

Luxury Lighting

High-quality, often designer, lighting fixtures and solutions that are positioned as luxury items and often carry a higher price point.