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Refer to the Scenario Below to Answer the Following Questions

question 20

Multiple Choice

Refer to the scenario below to answer the following questions.
Fan Kuei opened Sparkle Cleaning in 1999. Fan began by acquiring two contracts for office cleaning services from two local manufacturing facilities. For two years, Fan and his wife, Quynh, performed the cleaning services alone. After acquiring three additional cleaning contracts in 2006, Fan hired two additional employees. "Up to that point, we had room to grow but we really had no advertising plan," Fan stated. "We were relying mostly on word-of-mouth."
By 2008, Barb hired two full-time employees to begin Sparkle's new endeavor-carpet cleaning in homes and offices.
"Competition was getting tough for both of our services at that point," Quynh added. "We ran a local radio spot three times each week. Then we had an advertiser print coupons on placemats. That gave us a little more exposure."
Fan and Quynh Kuei now admit that they never realized the value of a sound promotional plan before now. "We wish we would have put together something catchy with a jingle way before now," they said.
-In a recent radio spot,Fan and Quynh gave a quick explanation of Sparkle's cleaning process and a description of the value consumers receive for their money.This is an example of a(n) ________.

Definitions:

Retrieval Cue Process

A process in cognitive psychology where stimuli or signals help individuals recall memories, information, or experiences from their memory storage.

Memory Code

The format in which information is stored in the memory, including visual, acoustic, and semantic codes.

Reconstructive Memory Principle

The concept that memories are not played back exactly as they happened, but are reconstructed, or pieced together, from various sources.

Hindsight Bias

The tendency to believe, after an outcome is known, that it was predictable, despite there being little or no objective basis for predicting it.