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The communications process should start with mass media advertising to reach many consumers.
Q12: Lobbying,or building and maintaining relations with legislators
Q19: The workload approach to set sales force
Q31: When consumers cannot judge the quality of
Q51: Marketers view mobile phones as the next
Q58: An advantage of a channel of distribution
Q77: Using Web sites,email,online product catalogs,online trading networks,and
Q106: Today,marketers are moving toward viewing communications as
Q123: Marathons,concerts,and festivals with corporate sponsors are examples
Q126: The communication channel a company uses to
Q128: Sales promotion consists of long-term incentives to