When a Media Planner Determines Whether an Advertisement for Diapers

question 48

Multiple Choice

When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Women's Weekly,the planner is evaluating the media vehicle's ________.

• A) audience engagement
• B) editorial quality
• C) market coverage
• D) audience quality
• E) cost per exposure

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Definitions:

Pancreatic Amylase

An enzyme produced by the pancreas that aids in digesting carbohydrates by breaking down starches into sugars.

Enteritis

Inflammation of the small intestine, which can cause a variety of symptoms including abdominal pain and diarrhea.

Enter

To go or come into a particular place or condition, often used in the context of data entry or entering a room.

Dyspepsia

A term that describes discomfort or pain in the upper abdomen, typically referred to as indigestion.