One of the Most Common Ways of Categorizing People Is

question 60

Multiple Choice

One of the most common ways of categorizing people is to divide the world up into two groups: the in-group (one's own group) and the out-group. This tendency leads to:

• A) the perception that one's own group is "better" and more deserving than the out-group
• B) the perception that greater similarity exists among members of the out-group than among members of one's own group
• C) a primacy effect when dealing with in-group members and a recency effect when dealing with out-group members
• D) a primacy effect when dealing with out-group members and a recency effect when dealing with in-group members

Grasp the relevance and application of different marketing strategies, including distribution and promotion decisions.

Understand the influence of environmental forces on marketing decisions.

Recognize the cultural factors affecting buying behavior and marketing strategies.

Understand how legal forces impact marketing and advertising strategies.

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Definitions:

Egocentrism

The inability to understand or assume any perspective other than one's own.

Habituation Technique

A method used to reduce reactions to repeated stimuli by exposing the subject to the stimulus over time until the response diminishes.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled or sensed in any way).

Jean Piaget

A Swiss psychologist known for his pioneering work in child development and his theory of cognitive development.