Modern Direct Marketers Rely Heavily on Database Technologies and the Internet,while

question 110

Multiple Choice

Modern direct marketers rely heavily on database technologies and the Internet,while early direct marketers primarily used direct mailers,telemarketing,and ________.

• A) door-to-door salespeople
• B) catalogs
• C) POP promotions
• D) e-mail
• E) inside salespeople

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Definitions:

Investment Interest Expense

The cost of interest on money borrowed to purchase taxable investments, which can sometimes be deducted from income for tax purposes.

Job Hunting

The process of actively seeking new employment, including activities such as applying for jobs, networking, and interviewing.

Deductible

The amount that a taxpayer must pay out-of-pocket before an insurance company will pay any expenses.

Unreimbursed Employee Business Expenses

Expenses employees incur in the course of performing their job that are not reimbursed by the employer.