How Has the Need to Manage Existing Customer Relationships Changed

question 29

Multiple Choice

How has the need to manage existing customer relationships changed the telemarketing industry?

• A) Telemarketing for nonprofit groups has become nonexistent.
• B) Telemarketing is no longer used by small and medium sized companies.
• C) Telemarketing has replaced direct mail and personal selling because of low costs.
• D) Telemarketers are more effectively developing relationships with new customers.
• E) Telemarketers are more likely to use "opt-in" calling systems.

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Definitions:

Small Business Failure Rates

The percentage of small businesses that do not succeed or cease operations within a certain period of time.

First Five Years

A period often referencing the early stage of an entity's existence, crucial for development and long-term success.

Operation

A series of actions or steps taken to achieve a particular end.

Lack of Experience

The absence or deficiency of practical contact with, and observation of facts or events in a particular field.