________ Are Designed to Engage Consumers in Interactions That Will

question 45

Multiple Choice

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

• A) Corporate Web sites
• B) Marketing Web sites
• C) Web communities
• D) Brand Web sites
• E) Affiliate programs

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Definitions:

Individual Freedoms

Rights and liberties that allow individuals to express themselves, make choices, and pursue their interests without undue interference.

Group Interests

Collective goals or objectives pursued by a group of individuals who share a common interest or purpose.

Monochronic Cultures

People tend to do one thing at a time.

Polychronic Cultures

Time is used to accomplish many different things at once.