Companies Mine Their Databases to Learn About Customers in Detail,and

question 75

Multiple Choice

Companies mine their databases to learn about customers in detail,and then fine tune
their ________________ to the special preferences and behaviors of target segments or individuals.

• A) advertising and communications
• B) service offerings and communications
• C) market offerings and services
• D) retail offerings and communications
• E) market offerings and communications

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Definitions:

Sex Drive

The natural human urge or desire for sexual activity.

Testosterone

A primary male sex hormone that plays key roles in the development of male reproductive tissues, as well as promoting secondary sexual characteristics such as increased muscle and bone mass.

Somatostatin

A hormone that inhibits the release of several other hormones, including growth hormone and insulin.

Placental Lactogen

A hormone produced by the placenta that plays a role in fetal growth and development, as well as maternal metabolic processes.