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Refer to the Scenario Below to Answer the Following Questions

question 99

Multiple Choice

Refer to the scenario below to answer the following questions.
The Treble Clef offers a complete line of sheet music, musical instruments, and novelty gifts of a musical nature. In recent years, owner Gary Phan has even served as the local representative of several musical instrument manufacturers, providing a contact person for three local school districts. "If we don't have it, chances are excellent that we can get it for you," Gary tells all Treble Clef visitors and customers.
Most walk-ins are interested in a specific piece of sheet music from a particular era or just browsing among the hundreds of musical knick-knacks in the store. Gary spends most of his time making presentations to beginning music students at the local schools and making bi-weekly visits to the schools in order to deliver instruments, to make minor reports when possible, or to pick up instruments to ship to the manufacturer for more complicated repairs.
After dragging his feet for quite some time, Gary was convinced that a Treble Clef Web site could benefit a variety of customers. He began with a simple site explaining store hours and depicting types of gifts and services available. The site received so much response that Gary added a question-and-answer option. Questions poured in, ranging from "Where can I get the sheet music for 'Hello, Dolly'?" to "Do you carry clarinet reeds?" to "My saxophone needs two new pads. When will you be at Yamaha school to repair it?" Eventually, customers found the capability of ordering musical novelties online with a credit card as well. A gift could now be wrapped and sent to the recipient at no extra charge.
"I don't know how we did it without our Web site," Gary admitted. "It allows us to be so responsive. And our novelties sales have doubled!"
-What type of online marketing is Gary Phan using to promote the Treble Clef?

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Definitions:

Concept of Freedom

The idea or principle that individuals have the right to act, speak, or think as they want without hindrance or restraint, subject to the laws that protect common welfare.

Charles I

King of England, Scotland, and Ireland from 1625 until his execution in 1649, whose reign was marked by religious conflicts and a civil war that led to his downfall.

Seventeenth Century

The period from 1601 to 1700 in the Gregorian calendar, marked by significant developments in sciences, arts, and the globalization of trade.

Puritans

A group of English Protestants in the 16th and 17th centuries who sought to purify the Church of England from its Catholic practices, emphasizing strict religious discipline.