How Has the Need to Manage Existing Customer Relationships Changed

question 29

Multiple Choice

How has the need to manage existing customer relationships changed the telemarketing industry?

• A) Telemarketing for nonprofit groups has become nonexistent.
• B) Telemarketing is no longer used by small and medium sized companies.
• C) Telemarketing has replaced direct mail and personal selling because of low costs.
• D) Telemarketers are more effectively developing relationships with new customers.
• E) Telemarketers are more likely to use "opt-in" calling systems.

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Definitions:

Plasma Clearance

The volume of plasma from which a substance is completely removed per unit time, indicating the efficiency of elimination by the kidneys or other body systems.

Inulin

A type of soluble fiber found in various plants, used as a dietary fiber and sometimes for testing kidney function.

ADH

Antidiuretic Hormone, a hormone that helps regulate water balance in the body by increasing water reabsorption in the kidneys.

Urinary Bladder

The urinary bladder is a hollow muscular organ that stores urine from the kidneys before disposal by urination.