What Is the Benefit to Companies of Using Blogs as Marketing

question 38

Multiple Choice

What is the benefit to companies of using blogs as marketing tools?

• A) Blogs provide companies with additional revenue.
• B) Blog content is easy to filter, monitor, and control.
• C) Lifetime customer value can be evaluated through blogs.
• D) Demographic information about customers can be easily tracked.
• E) Blogs are a cheap yet personal way to reach a fragmented audience.

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Definitions:

Social Responsibility

The obligation of individuals, organizations, and businesses to act for the benefit of society at large, focusing on ethical behavior and societal well-being.

Government Contract

A legally binding agreement between a business and a government agency to provide goods or services in exchange for payment.

Local United Way

refers to a community-based branch of the United Way, a nonprofit organization that collaborates with volunteers and local charities to address community needs.

Social Responsibility

The obligation of businesses and individuals to act in a way that benefits society at large, beyond their own interests or profitability.