Which of the Following Best Explains Why Direct-Response Television Commercials

question 87

Multiple Choice

Which of the following best explains why direct-response television commercials have seen an increase in popularity in recent years?

• A) It has become simpler to replicate the success of previous direct-response TV ads.
• B) Traditional broadcast and cable advertising has become prohibitively expensive for many mid-sized companies.
• C) Return on advertising investment can be easily measured.
• D) The popularity of home shopping channels has lent direct-response commercials more credibility.
• E) Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.

---

Definitions:

Cross-Cultural Studies

Research that compares cultural contexts to understand cultural influences on behavior, attitudes, and values.

Big Five

A model describing human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Rare Virtues

Encompasses qualities or abilities that are uncommonly found within individuals or societies, often considered precious due to their scarcity.

Conscientious People

Individuals who are diligent, careful, thorough, responsible, and organized in their behavior or actions.