Examlex
Refer to the scenario below to answer the following questions.
The Treble Clef offers a complete line of sheet music, musical instruments, and novelty gifts of a musical nature. In recent years, owner Gary Phan has even served as the local representative of several musical instrument manufacturers, providing a contact person for three local school districts. "If we don't have it, chances are excellent that we can get it for you," Gary tells all Treble Clef visitors and customers.
Most walk-ins are interested in a specific piece of sheet music from a particular era or just browsing among the hundreds of musical knick-knacks in the store. Gary spends most of his time making presentations to beginning music students at the local schools and making bi-weekly visits to the schools in order to deliver instruments, to make minor reports when possible, or to pick up instruments to ship to the manufacturer for more complicated repairs.
After dragging his feet for quite some time, Gary was convinced that a Treble Clef Web site could benefit a variety of customers. He began with a simple site explaining store hours and depicting types of gifts and services available. The site received so much response that Gary added a question-and-answer option. Questions poured in, ranging from "Where can I get the sheet music for 'Hello, Dolly'?" to "Do you carry clarinet reeds?" to "My saxophone needs two new pads. When will you be at Yamaha school to repair it?" Eventually, customers found the capability of ordering musical novelties online with a credit card as well. A gift could now be wrapped and sent to the recipient at no extra charge.
"I don't know how we did it without our Web site," Gary admitted. "It allows us to be so responsive. And our novelties sales have doubled!"
-What type of online marketing is Gary Phan using to promote the Treble Clef?
Absorption Costing
Absorption costing is a method of inventory costing that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a product.
Absorption Costing
An accounting method that includes all manufacturing costs — direct materials, direct labor, and both variable and fixed manufacturing overhead — in the cost of a product.
Premium Tomato Juice
A high-quality tomato juice that is often characterized by its superior taste and higher nutrient content compared to regular tomato juices.
Absorption Costing
An accounting method that includes all manufacturing costs – direct materials, direct labor, and both variable and fixed manufacturing overhead – in the cost of a product.
Q20: Most competitors in the music download industry
Q20: The biggest involvement in a foreign market
Q24: Which of the following is a political
Q38: Clean and Clear,a large producer of all-natural
Q44: Trendy Teens manufactures fashionable clothing and accessories
Q56: The high failure rate of new products
Q62: Critics of marketing view consumer interest in
Q108: Which of the following promotions would be
Q126: In response to charges of _,marketers point
Q147: At the narrowest level,a company can define