Database Marketing Requires Little Initial Investment Beyond Training Personnel to Code

question 32

True/False

Database marketing requires little initial investment beyond training personnel to code and mine data.

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Definitions:

Reserve Requirement

The reserve requirement is a central bank regulation that sets the minimum fraction of customer deposits and notes that each commercial bank must hold as reserves rather than lending out.

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the central bank's discount window.

Uninsured Savings

Savings not protected by government insurance, exposing depositors to potential loss if the financial institution fails.

Reserve Requirement

The minimum amount of reserves a bank must hold against deposits, as mandated by central banking authorities.