Refer to the Scenario Below to Answer the Following Questions

question 23

Multiple Choice

Refer to the scenario below to answer the following questions.
Sharp & Trimmer, a maker of men's and women's razors and electric hair trimmers, had little reason to become involved in the global arena. But after acquiring Wei Man Enterprises, whose largest division engages in a licensing agreement with a Chinese firm to produce women's hosiery, managers at Sharp & Trimmer wondered just whether a company-wide global focus would be more profitable after all.
Managers at Sharp & Trimmer studied Wei Man's licensing agreement in great detail. Though seeing first-hand the benefits Wei Man found with the licensing agreement, managers decided that Sharp & Trimmer would target the Asian market merely via exporting.
With the assistance of a domestic export department, the Sharp & Trimmer razors and hair trimmers entered France. For six months, sales were mediocre. But after that, sales suffered. Opinions varied among numerous managers as to the cause of the failure. "Who knows the local market better than people who live there?" was a comment heard throughout Sharp & Trimmer. "Maybe we needed an alliance with an Asian firm, or a licensing agreement, before racing to get there."
-If Sharp & Trimmer allowed an Asian company to produce and market razors and trimmers carrying the company's brand in exchange for a royalty,Sharp & Trimmer would be using which market entry strategy?

• A) exporting
• B) franchising
• C) licensing
• D) contract manufacturing
• E) joint ownership

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