All of the Following Are Benefits of Direct Marketing for Sellers

question 3

Multiple Choice

All of the following are benefits of direct marketing for sellers EXCEPT ________.

• A) efficiency in reaching markets
• B) price and program flexibility
• C) mass reach and frequency
• D) lower cost-per-contact
• E) efficiency in order processing

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Definitions:

All-Or-None Law

The principle that the strength of a response of a nerve cell or muscle fiber is not dependent upon the strength of the stimulus. If a stimulus is above a certain threshold, a nerve or muscle fiber will fire.

Action Potential

A momentary change in electrical potential on the surface of a cell, especially a nerve or muscle cell, that occurs when it is stimulated, leading to the transmission of an electrical impulse.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, from one neuron (nerve cell) to another, influencing a variety of physiological functions and behaviors.

Action Potentials

Electrical impulses that travel along the axon of a neuron, signaling the transmission of information.