Which of the Following Advertising Situations Would LEAST Likely Be

question 152

Multiple Choice

Which of the following advertising situations would LEAST likely be considered "puffery"?

• A) Mr. Clean coming to a housewife's rescue
• B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes
• C) children immediately growing into attractive adults as a result of drinking milk
• D) a retired couple drinking a vitamin and protein shake and then going bicycling
• E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

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Definitions:

Peer Group

A group of individuals, usually of a similar age, background, or social status, with whom a person associates and identifies.

Mass Media

Various mediums of communication, such as television, radio, newspapers, and the internet, used to disseminate information to large audiences.

Average Life Expectancy

An estimate of the average number of years an individual or group of people is expected to live, based on statistical averages.

Complex Societies

Societies characterized by large populations, social stratification, centralized governance, and the presence of symbolic systems like writing.