Explain Why Most Marketers Avoid Deceptive Practices

question 1

Essay

Explain why most marketers avoid deceptive practices.

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Definitions:

Impact/Likelihood Matrix

A tool used in risk management to evaluate risks based on the likelihood of their occurrence and the impact if they do occur.

Manage Risk

The systematic process of identifying, analyzing, and responding to potential risks to minimize their impact on an organization.

Contingency Plan

A strategy designed to take into account future events or circumstances that could affect the operation of a business, ensuring preparedness for unexpected challenges.

Marketing Plans

Marketing plans are comprehensive documents outlining a business's strategy for promoting its products or services, including targets, tactics, and budget allocations for a specific period.