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What Are the Risks and Potential Benefits of Online Customer

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What are the risks and potential benefits of online customer communication?


Definitions:

Mass Media Biases

The tendency of mass media to present information in a way that reflects a particular perspective, bias, or prejudice.

Gut Feelings

Intuitive judgments or responses that are not the result of conscious reasoning.

Rational Assessments

Logical evaluations or judgments made based on reason and factual evidence.

Unconscious Processes

Psychological activities that occur without conscious awareness or intention, influencing thoughts, feelings, and behaviors.

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