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Market Segmentation
The practice of dividing a target market into smaller, more defined categories based on certain characteristics like needs, interests, or demographics.
Market-Product Grid
A framework to relate the market segments of potential buyers to products offered or potential marketing actions.
Cross-Tabulation
Cross-tabulation is a statistical tool used to analyze the relationship between two or more categorical variables by creating a table that displays the frequency distribution.
Market Segments
A group of individuals or organizations within a market that share one or more characteristics, making them identifiable as a distinct component of the market for marketing purposes.
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