As a General Rule,the Authors of the Chapter Suggest That

question 37

Multiple Choice

As a general rule,the authors of the chapter suggest that items with D values greater than ______ are acceptable.

• A)0.25
• B)0.30
• C)0.50
• D)0.70

---

Definitions:

Fandom

A community of fans forming a subculture around a shared interest in a particular subject, such as a TV show, book, or sports team.

Earned Reach

The exposure a brand or content receives organically, through word-of-mouth, shares, or mentions by users, as opposed to paid advertising.

Brand Engagement

The process of forming an emotional or rational attachment between a consumer and a brand, often through marketing strategies.

Social Lock-in

A situation in digital and social environments where users become dependent on a social network or technology, making it difficult for them to leave because of the high costs, efforts, or consequences of switching platforms.