Location-Based Social Marketing Combines Mobile Phone Service,social Networking,and GPS Navigation

question 70

True/False

Location-based social marketing combines mobile phone service,social networking,and GPS navigation and promises to become an important business communication medium.

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Definitions:

Deviant Motivation

The psychological drive or reasoning behind behavior that deviates from societal norms or expectations.

Unshareable Financial Problem

A financial difficulty that is perceived as so embarrassing or stigmatizing that the individual feels it cannot be disclosed to others.

Rationalizing Away

Rationalizing away is the process of offering a rational, logical, or plausible reason for actions or attitudes that are actually motivated by different, often less acceptable reasons.

Fee Splitting

The practice where a professional shares a portion of their fee with another professional in exchange for a referral, considered unethical in many fields.