All Other Things Being Equal, When a Communication Is More

question 27

Multiple Choice

All other things being equal, when a communication is more __________, people are more likely to pay attention to it and process it through the central route.

• A) lengthy
• B) full of buzz words and catchy phrases
• C) emotional
• D) self-relevant

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Definitions:

Contingency Of Reinforcement

The relationship between behavior and its consequence, indicating that a certain action will result in a specific outcome.

Consequence

The result or outcome of an action or condition.

Behavioral Modification

The use of learning techniques such as conditioning to change or alter behaviors in a desired way.

Social Learning Theory

A theory that posits individuals learn behaviors through observing and imitating others, as well as through the rewards and punishments associated with these behaviors.