Imagine That You Are Trying to Promote a New Type

question 167

Multiple Choice

Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are high in the need for cognition. What type of persuasive communication would you deliver?

• A) a message with several high-quality arguments
• B) a message that appeals to their feelings
• C) a message given by a very attractive speaker
• D) a balanced message containing both high-quality and low-quality arguments

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Definitions:

J1939 Bus

A term used interchangeably with J1939 Data Backbone, referring to the communication network based on the J1939 standard in automotive and industrial vehicles.

Bus Connectors

Components that are used to link individual bus bars or to connect devices to a bus system, facilitating communication or power transmission.

J1939 Data Bus

A communications network protocol based on CAN (Controller Area Network), designed for heavy-duty vehicles to exchange electronic information.

RP 1210 Compliant

A standard indicating compliance with the Recommended Practice 1210, which relates to software interfaces for communicating with heavy-duty vehicle electronics.