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In general, work on the effectiveness of antidrug, antidrinking, and antismoking ads indicates that
Undisclosed Limitations
Restrictions or constraints on an agreement or condition that are not made known to all parties involved.
Undisclosed Principal
A principal whose identity is unknown by a third party, and that party has no knowledge that the agent is acting for a principal at the time the agent and the third party form a contract.
Tortious Act
A wrongful act or infringement of a right leading to legal liability, not arising from a contract or statute.
Estopped
A legal principle that prevents someone from arguing something contrary to a claim previously made or accepted in court.
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Q213: Research by Leventhal and his colleagues (1967)