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Describe the various ways the demographic composition of the American public is changing. Be sure to address race, ethnicity, age, class, and sexual preference. How are these changes altering the face of the American public? Which of these changes will present the most challenges in the near or distant future?
Sales Response Function
A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.
Marketing ROI
The application of modern measurement technologies to understand, quantify, and optimize marketing spending.
Market Share Profitability
The correlation between a company's share of the total market sales and its profitability, often used as a measure of business success.
Synergy Analysis
The process of examining how different parts of a business or system can effectively work together to produce greater outcomes than would be possible individually.
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