Part of British Airways' Strategy Is That Customers Can Earn

question 23

True/False

Part of British Airways' strategy is that customers can earn BA points and air miles on other airlines.

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Definitions:

Psychographic Segmentation

Psychographic Segmentation is a marketing strategy that divides consumers into sub-groups based on shared psychological characteristics, lifestyles, or interests.

Reciprocity

An exchange where two parties provide mutual benefits or favors to each other, often fostering cooperation and positive social behavior.

Business Buying Process

is the decision-making process by which businesses identify, evaluate, and purchase goods and services to fulfill their needs.