Match the Term with Its Definition

question 63

Multiple Choice

Match the term with its definition.
-The system of relationships established to guide the movement of a product

• A)channel of distribution
• B)copyright
• C)patent
• D)product
• E)product item
• F)product life cycle
• G)product line
• H)product mix
• I)product mix consistency
• J)product strategy
• K)sustainable competitive advantage

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Definitions:

Amortization

The gradual reduction of the cost or value of an intangible asset over a specified time period, typically for accounting and tax purposes.

Trademark

A recognizable sign, design, or expression which identifies products or services of a particular source from those of others.

Goodwill Impairment

A reduction in the book value of goodwill on a company's balance sheet, indicating that the value of acquired assets has decreased.

Unrealized Profits

Profits that have been generated on paper through investments but have not actually been realized through a sale or exchange.