Match the Term with Its Definition

question 32

Multiple Choice

Match the term with its definition.
-The overall perception of a brand

• A)brand
• B)brand image
• C)brandmark
• D)brand name
• E)design patent
• F)direct channel
• G)indirect channel
• H)service mark
• I)trade dress
• J)trademark
• K)utility patent
• L)warranty

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Definitions:

Probability

The statistical likelihood that a specific event will take place, calculated as a fraction or a percentage between 0% (never happening) and 100% (always happening).

Normal Model

A statistical model, also called the normal distribution, that describes how continuous data is distributed, shaped like a symmetric bell curve.

Standard Deviations

Measures that quantify the amount of variation or dispersion of a set of data values from the mean.

Probability

The determination of how probable an event is, denoted as a number from 0 to 1.